A new service has shown up online geared entirely towards license plates – or rather, the cars & drivers to whom they belong.  The basic premise is that people ought to be able to connect with fellow drivers/human beings through something unique & universally understood: the license plate on our car.  BUMP is trying to …

In the early days of social networking (read: 2005) when it was starting to come mainstream, I was a skeptic.  A couple of my friends had MySpace accounts & took great pride in customizing them and distributing their MySpace URLs.  I thought it was a waste of time, and was still sitting behind the privacy curtain …